The 27th May 1912 Lowell Sun, Lowell, Massachsetts, carried the following advertisement:
Merrimack Square Theatre
"The Coolest Spot in Town"
QUALITY AND QUANTITY THE WATCHWORDS
FOR THE WEEK OF MAY 27th
one of the survivors of the steamer Titanic will tell of his experiences during the terrible catastrophe when the boat was in collision with an iceberg and over 1000 lives lost.