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The Titanic was conceived as the White Star Line's response to the latest Cunard Liners Lusitania and Mauretania, as well as competition from French and German Liners.  The story goes that J. Bruce Ismay, managing director of the White Star Line, and Lord Pirrie chairman of shipbuilders Harland & Wolff, drew up the initial plan at a meeting at Lord Pirrie's London home Downshire House in 1907.

Read more about how the Titanic was conceived...

J. Bruce IsmayLord Pirrie
J. Bruce IsmayLord Pirrie